Defining What’s Beautiful

This post and my participation in the What’s Beautiful Campaign is sponsored by Under Armour through Fitfluential. My opinions and goals are my own.

I am sure you have all heard by now that Under Armour is having round three of their What’s Beautiful contest, due to some technical difficulties I do not have a team page, YET, but I will.


I think this is one of the most important campaigns I have ever come across, so I’d like to share a bit of my story with you all before I get to the details.

I don’t think I have ever used the words “thin, fit or skinny” do describe myself, even though today I may not be the thinnest girl on the block, I know that I am fitter than I ever have been. I am also not great at accepting compliments, whether it be about a run or someone telling me I am pretty (just ask my husband).

I wish I could say I was surrounded by women who were supportive and uplifting about each others bodies and accomplishments my entire life, but unfortunately from doctors to close family members, most of the women in my life as a child, teen and young adult were the opposite. I was called fat by female doctor, by family members, by the people who were supposed to be my friends. I took up smoking and that is when I lost the most weight and was at my lightest weight, but I wasn’t healthy or fit.


Moving out on my own, finding a gym, a supportive trainer and network of gym goers, helped me initially lose a good chunk of weight. I started working out regularly, bur I didn’t find my drive or passion until after I had B. Then I really found a group of (mostly) women who shared the same goals and passions that I did.

Under Armour is taking this network worldwide with their What’s Beautiful campaign.


From the UA site:

What’s Beautiful is a community and a competition to redefine the female athlete by setting epic goals and pushing past where we’ve ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.

We’ll continuously post challenges for you. But that’s just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.

Complete challenges and share your journey; join teams for additional challenges, support and motivation.

Sounds amazing right? My goal was announced awhile ago, PRing my half time by 20 minutes. Since the What’s Beautiful campaign is only 8 weeks and I won’t be running my half by then I will make smaller goals for each week, goals that will inevitably push me out of my comfort zone and assist me in getting faster (so I can reach my BIG goal).

To join:
Sign up as an individual, and join teams to encourage and support other in your small and large goals. Once my technical issues are sorted out I will link to my team!

The sweet extras:

Every week Under Armour will give away swag bags full of gear to women who are seriously getting it. They’ll also feature profiles on their home page and in the “Top Performers” section of women who are really setting an example.The three women with the most epic personal journeys will win a trip to Costa Rica for four days of yoga and surf lessons, with spa treatments, massages and meals prepared by a personal chef! Not a prize to be missed, you don’t have to be a blogger to enter, all women of all abilities are welcome to join!

26 thoughts on “Defining What’s Beautiful

  1. I’ve also had my time being way smaller but in an unhealthy way – GO YOU for noticing it’s about balance and living life and doing it the RIGHT way for us to be healthy all around!

    • It’s such a difference huh? I am always like ugh, I used to be so skinny and then I remember I was also super unhealthy. I’d rather take the time (and have the patience) to lose weight the healthy way so I can maintain it going forward!

    • Thanks, Nancy! Hopefully you will be witness to the grand even at Zooma! Even though I know most of these women online it is so great to have this community, everyone is just so supporting and motivating.

  2. Love the campaign, but yes I hope all the tech issues get fixed soon! Mine works every other time at the moment. Can’t wait to join your team when you’re all set up!

    • Finally got everything worked out :) but since I started a bit late my team doesn’t really have a lot of activity, I am just going to be active on other teams that have great movement!

    • Of course Thank you for your kind words Alexandra! It was so great to meet everyone in SF and I think everyone was wonderful, engaging and beautiful! This group is such a wonderful support system!

  3. I’m with Alexandra, although we didn’t get to chat much at the Nike meetup last year, I thought you were beautiful and here’s to pissing on those who would bring you down!

    My goal is pretty close to yours, taking another 15 minutes off my half marathon time. I’m Team Running It – Run Your Life, Don’t Let It Run You! Let’s stop making excuses about how busy we are and take control of hitting our goals!

    • Thanks, Melissa, I am bummed we didn’t really get a chance to chat much, but your words of support mean the world. Heck ya for running PRs, we’ve got this!

  4. Some people have never run a half marathon and never will. Not only have you DONE that, you are aiming to do it FASTER. And STRONGER. That is an amazing thing.. to keep striving to get better at something and not to be satisfied. Keep doing your thing.

    • Thanks PR, you are so right! I need to keep my head in the positive and to keep aiming to get better, faster, and stronger! Thanks for always being such a positive inspiration and person!

  5. It’s so great that you found motivation to get healthy. It is hard to do in our world of “quick fixes” that break down quickly. PR’s a half by 20 min is an epic goal – good luck!

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